Killer Coke – Why Coca Cola is not all happiness
This article has been written by Paramanand Bhat. He trolls people in real life.
First of all, the coke in discussion is not Cocaine that Charlie Sheen considers to be his staple diet. The Coke we are talking about is Coca Cola. The most extraordinary thing about Coca Cola is its power of illusion. Its ability to persuade generations through advertising, that its product is much more than merely a bottle of sticky , sweet, and colored aerated water . Its penetration into the markets is so intense that if you do not come across a Coca Cola sign, you have passed the borders of civilization. The brand has now become a religion. This was done by building a memory bank of positive associations between a Brand and the Consumer.
COCA COLA IS EQUIVALENT TO MOMENTS OF HAPPINESS.
But not everything is as it seems. The company has by far one of the most monopolistic policies adopted by any product worldwide. Coca Cola has a tie up with many food chains and Universities throughout the globe wherein the only soft drinks available in the restaurant or in the University campus are Coke and its affiliates. So, when a student feels the urge to drink a cold beverage, his only option is Coke. It acts as a predator preying on the teens urges because it is aware that, “The chains of habit are too light to be felt until they are too heavy to be burdened”. Even if a third of the students are habituated to Coke, the battle is won.
Food Chain Monopoly:Mc Donalds , Subway, and Dominoes .
One cannot imagine the political influence that it wields. It witnessed a World War, rise and fall of presidential regimes around the World. It was the only Soft drink company during the War that was selling its products on both sides of the border, inside Germany and in America.( the Nazis and to the Americans).
While Coke was storming through Europe in the 1940s supporting American GI’s , Coca-Cola GmbH (Germany) was busy collaborating with the Nazi regime. The company advertised in the Nazi press, thus financially supporting it. It built bottling plants in occupied territories. Then in 1941, when Coca-Cola GmbH could no longer get the syrup from America to make Coke, it invented a new drink specifically for the Nazi beverage market, out of the ingredients available to it. That drink was Fanta. Yessiree! Fanta is the drink of Nazis!
The link and the verifications for it are as follows:
The power it wields has grown by leaps and bounds over the years. From the Consumers to the lawmakers, nobody is out of bounds for this company. There have been numerous lawsuits against the company regarding labor malpractices. The malpractices take place in their bottling plants outside the United States .
Coke has invested heavily in Colombia, Guatemala, Mexico ,Turkey, China, El Salvador, and India. The local franchise operators are subsidiaries and therefore are not directly responsible to the headquarters in United states has given them a free hand. So, they can virtually do anything that they like.
Coke wields huge political clout and these cases never reach a fair settlement. Many cases are still ongoing and the victims and their families are awaiting judgments thanks to the indomitable fighting spirit of communities ravaged by Coke — from Colombia to India.
Universities all round the world have cancelled their contracts with coke in light of these allegations. So, there needs to be some amount of credibility to these allegations.
A copy of the cancelled contract of the University of Illinois:
A link to the list of institutions who have terminated the contract with coke and continue to do so as of now:
Coca-Cola has been the exclusive beverage provider at the University of Illinois since 1997. According to the terms of the contract, only Coke products were sold on campus. Such monopolistic arrangements have been emblematic of the growing corporatization of education. The contract between University of Illinois and Coca-Cola received much criticism from students, faculty, staff and the local community for, among other reasons, the company’s labor & human rights abuse and environmental degradation in India, Colombia, Indonesia and Turkey.
In Colombia, for instance, Coca-Cola’s union busting efforts in collaboration with the paramilitaries have resulted in the death of eight union leaders since 1989. Coca Cola could go scot free because it did not hold enough ownership of its subsidiaries and hence could not be held accountable of the human atrocities committed. On March 31, 2003, the US District Court dismissed charges against The Coca-Cola Company because the alleged wrongdoing either occurred in the United States but was too removed from the injury or occurred abroad but did not have a substantial origin within the United States. Federal Judge Jose E. Martinez allowed the case to go forward against two Coca-Cola bottlers: Bebidas y Alimentos and Panamerican Beverages, but not against Coke itself. On September 4, 2006, Judge Martinez dismissed the remaining claims against the two bottlers.
Similarly, workers in Coke bottling plants in Turkey and Indonesia have been routinely subjected to violence and intimidation upon attempting to unionize. In India, the company is involved in massive extraction and pollution of ground water. The pollution control board of Kerala, India, has found out that Coca-Cola is responsible for dumping toxic waste into the fields and water around its plants. Further, independent investigations of Coca-Cola products in India have been found to include high levels of pesticides.
The company is accused of employing public relations maneuvers to deal with the issues, instead of genuine operational changes.
Dr. Ann Lopez, author and environmental science Professor, Ph.D. at San Jose City College in California, and Director of the Center for Farmworker Families states:
“The people of west central Mexico are easy corporate prey for predator Coke. You can’t stand anywhere in some of the rural towns and not see a Coke ad I’ve seen what Coke is doing in the west central Mexico countryside where I do research: pushing their addictive products on peasant populations who can ill afford them and in which one in 10 may have undiagnosed diabetes.”
A link to the websites:
According to “Soft Drink, Hard Labor” published by the Latin America Bureau (UK) in 1987, “For nine years the 450 workers at the Coca-Cola bottling plant in Guatemala City fought a battle for their jobs, their trade union and their lives. Three times they occupied the plant — on the last occasion for 13 months. Three General Secretaries of their union were murdered and five other workers killed. Four more were kidnapped and have disappeared. Against all the odds they survived.”
The following link is provided :
Timeline of events
First bottling-plant worker in Colombia killed 1994-1995
Three more workers killed.
December 5, 1996
Isidro Gil killed by paramilitaries &
Union building burned down
December 7, 1996
Paramilitaries gather workers and have them sign union resignations.
2000s (decade) July 20, 2001
Lawsuit filed in Miami
March 13, 2003
District Court judgement on Sinaltrainal v. Coca-Cola
April 16, 2003
“Killer Coke” campaign is launched
April 13, 2005
Coca-Cola commissioned study finds no Colombian anti-union violence
The University of Michigan and New York University ban Coke products from their campuses. Bringing the number to over 23
The above data has been collected from the following link:
The next time when you drink Coca Cola, just ask yourself”Is it Worth It”.
For complete information visit: http://killercoke.org/